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Taylor Swift Is In Her Billionaire Era, Thanks To Tour

The 33-year-old is “a generational talent … and has great ideas,” says labor economist Carolyn Sloane.
Taylor Swift
Taylor Swift in lower Manhattan, New York on Oct. 26, 2023.Gotham/GC Images

Taylor Swift’s power is the stuff of legends, with a tour-stop economic impact that’s been compared to the Super Bowl and an apparent ability to double the yardage of certain NFL stars. A new analysis sought to quantify that influence, and the results are impressive: With the success of her Eras tour, Swift now has an estimated net worth of $1.1 billion, Bloomberg Wealth reports, and that figure’s only expected to grow as the singer returns to the road.

It took a team of five reporters to investigate Swift’s finances, evaluating “assets and earnings that could be confirmed or traced from publicly disclosed figures.” (In other words, she might be worth even more.) But based on their calculations, since 2019, Swift has generated $400 million in music releases, $370 million in tour ticket and merchandise sales, $120 million via Spotify and YouTube streams of her work, and $80 million in royalties. (Vanity Fair reached out to Swift’s representatives for comment, but has not received a response as of publication time.)

Add to that the estimated $110 million worth of the five properties she owns, and she’s already approaching rarefied territory, especially for her industry. As streaming has gained a foothold, musicians—even famous ones—say they’re struggling to get by in the new online economy. Swift is the exception to that rule, it appears.

The Eras tour hasn’t just been lucrative for Swift, Bloomberg reports. Her “53 US concerts this year added $4.3 billion to the country’s gross domestic product.” It’s a big enough boost that financial reports like the Federal Reserve Bank of Philadelphia’s Beige Book are giving the events a nod—in that report’s case, it noted that “May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city.” 

According to Carolyn Sloane, a labor economist at the University of Chicago who spoke with Bloomberg, “In addition to being a generational talent, Taylor Swift is a great economist.” 

“Taylor has great ideas, is able to scale her ideas, and seems to be pretty risk-seeking.”

And the Eras tour isn’t over yet: She has 89 shows to go, including a South American leg that will kick off in Buenos Aires, Argentina on Nov. 9. That swiftly approaching date means it’s unlikely Swift will be cheering reported boyfriend/tight end Travis Kelce on as he takes the field on Sunday for Kansas City’s divisional matchup against the Denver Broncos. 

Swift, who was last spotted dining out with pals Margaret Qualley and Jack Antonoff (you might recall that she attended their wedding in August), won’t be traveling with Kelce to Denver, TMZ reports. The issue isn’t any trouble in paradise, but work: she’s got to gear back up into tour mode after a three-month break, an anonymous source tells the website. 

This could be bad news for the Chiefs, as a recent CBS Sports analysis suggested that Kelce plays nearly twice as well when Swift is in the stands. Even Chiefs head coach Andy Reid has acknowledged the phenomenon, telling reporters last week that “Kelce keeps getting better with time. Taylor can stay around all she wants.” Sunday’s game kicks off at 3:25 p.m. CDT at Denver’s Empower Field at Mile High, Swift or no Swift.